Defusing reputation risks for celebrity CEOs
Business & entrepreneurs
Comment | 9 December 2010
Some say that the age of celebrity is dead. That the birth of the reality star has killed off what it is to be a celebrity in the true sense. Not so. Celebrity will always be around, but just like technology and fashion, the concept of what a celebrity is will develop, adjust and adapt to the times.
Today’s world is very different from that of just 18 months ago. The country is coming out of the depths of a recession. Commerce, finance and the economy are as much written about in the press as the indiscretions of premiership footballers.
The press are keen to scrutinise the goings on of anything and everything deemed to touch on the country’s economy, and will look hard for a fall guy.
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