Protecting corporate reputations during deal times
Business & entrepreneurs
Comment | 15 October 2010
Uncertain markets and investor caution make it more important than ever for companies planning deals or flotations to ensure their reputations remain unblemished. A director’s divorce or an investigative report about restructuring can colour investor sentiment and even undermine share values.
Sooner than leave precious brands at risk, boards should identify the skeletons in their corporate closet and prepare a communication master-plan to confront any reputation challenges, says Schillings expert Jon Oakley.
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