Corporate risk and reputation: the brand, consumer trust and the media
Business & entrepreneurs
Comment | 24 August 2011
Consumer engagement, particularly online, is key to creating and maintaining trust in a brand. Post-recession distrust means that brands have to carefully consider their reputation risk strategy. Developing a risk strategy to prevent a crisis is key to ensuring that the company, and those at its helm, are well prepared for any activity that could lead to media scrutiny. This article explores the broader themes of corporate and executive reputation protection and our specific recommendations for taking control of your company’s reputation.
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