| 11/11/2009 |
PROTECT THE BRAND, PROTECT THE REPUTATION
- The common legal traps PR's and communications professionals should know about
Some of the most common threats to reputation can stem from the illegal use of a brand's identity. We will look at some of the common legal traps PRs should be aware of: - Stop your client's corporate identity from being hijacked
- Fake Twitter! Where did that story come from?
- Image rights and trademark infringements
- Sound familiar? Prevent employees from taking your ideas
- Death of the embargo - is enforcement the answer?
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| 24/06/2009 |
ONLINE REPUTATIONS - HOW TO HANDLE SOCIAL MEDIA THREATS AND CLEAN UP ONLINE REPUTATIONS |
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Online media, Blogging, Facebook and Twittering - the new rules of the internet can still feel a little daunting even to the most clued up web users. - Trying to cope with assaults on your reputation or brand from anonymous attackers over the internet can feel like a hopeless task. Learn how you can uncover their identities and deal with bloggers and other anonymous attackers.
- We all know how easy it is for people to post damaging allegations on the web. Whilst there's a perception that once damaging information makes its way on to the internet one is stuck with it; in fact, there's a lot that can be done to successfully clean up online reputations. Learn how to quickly and permanently remove untrue, private or harmful information from the internet.
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| 20/05/2009 |
LEAKING COMPANY DATA - MALICIOUS INSIDERS AND THE MEDIA |
| 28/01/2009 |
PROTECTING INVESTOR VALUE IN A DOWNTURN |
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In nervous economic times scurrilous rumours can badly damage investor confidence, and in turn cause serious problems for companies and their directors. Find out how to act quickly to identify and quell the sources of harmful false allegations before they do more harm, and the steps that can be taken to prevent these allegations from crossing into the mainstream media. |
| 26/11/2008 |
HANDLING SOCIAL MEDIA THREATS |
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Bloggers, social media and web 2.0 - it can all feel a little daunting. Trying to cope with assaults on your reputation or brand from anonymous attackers over the internet can feel like a hopeless task. Learn how you can uncover their identities and deal with bloggers and other anonymous attackers.
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| 15/10/08 |
LEGAL TOOLS FOR CRISIS MANAGEMENT
It must be bad if the lawyers are involved! A story about to break or worse still is the headline news in today’s press. This briefing will dispel myths about a media crisis and explain how the law can assist to set the record straight and provide positive messages for the PR and communications teams to put out to stakeholders .
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| 24/09/08 |
THE IMPORTANCE OF HR IN AVERTING MEDIA CRISIS A large number of media crises stem from disgruntled employees. However by the time this information flows to the legal and communications teams it can be too late to act effectively. Learn the practical steps which can be taken by HR professionals to prevent issues becoming crises.
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| 03/09/08 |
EXECUTIVE REPUTATION MANAGEMENT Senior Executives’ reputation are as important to a corporate brand as the company performance. However, their actions, both personal and professional, can face unwanted media attention.
As the troubled times in the City develop, the press are more likely than ever to focus on your Senior Executives.
Learn how to keep personal information, including details of bonuses, family and home addresses and even divorces, out of the press. |
| 04/06/08 |
CLEANING UP AND RESTORING YOUR ONLINE REPUTATION We all know how easy it is for people to post damaging allegations on the web. Whilst there’s a perception that once damaging information makes its way on to the internet one is stuck with it; in fact, there’s lots that can be done to successfully restore online reputations. Learn how to quickly and permanently remove untrue, private or harmful information from the internet. |
| 24/06/08 |
CORPORATE BRAND MANAGEMENT Your corporate brand and reputation are your biggest assets, but these can be destroyed practically overnight. To protect them you need to know how to handle the media when you are faced with a crisis. How prepared are you to deal with the media from a legal perspective? This senior level event is for: Chief Executives, Finance Directors, Non-Executive Directors, Risk and Compliance officers, In-house legal, General Counsel |
21/05/08 |
THE INTERNATIONAL APPROACH The number of international clients seeking legal advice in London to protect their reputations has grown significantly. Discover when English laws can be employed by companies and individuals, both here in the UK and abroad, to protect their global reputations. |